About The Salty Babe

The Salty Babe is a women's casual beach lifestyle brand. We're here to support and enrich an active, fun-loving lifestyle with effortless everyday items.

No matter what you have planned or aspire to do, The Salty Babe has you covered.

When starting this brand, I wanted a place to celebrate the independent woman; women with salt in their hair and style in their soul. Easy like Sunday morning... a vibe that embodies my outlook on life and experiences I want to share with my customers. 

I spent the first 15 years of my career as a sales rep in the Surf Industry and travelled all over the world surfing and exploring. I know what kind of gear and apparel inspires me and works for me, and I wanted to bring that laid-back and utilitarian style to my community around the world.

From big city nights to beach-bleached weekends, a Salty Babe rides a creative wave inspired by the energy of the ocean and the freedom of adventure. She is spontaneous and loves to play, with a natural beauty that comes from within.

Dive into our world and sea what awaits...

xoxo- Jackie



Kailua store