We've built the systems. Now we need someone to run them.

The Salty Babe is a women's coastal lifestyle boutique with stores in Newport, RI and Kailua, Hawaii and a fast-growing e-commerce business at saltybabe.com. Over the past year we've rebuilt our Shopify store, launched Meta and Google campaigns, built out Klaviyo flows, activated Pinterest, and built AI-powered workflows that help us operate smarter.

What we need now is a hands-on digital executor — someone who can get inside these tools, read the data, and make things move week over week. This is not a strategy role. We have brand direction covered. This is a performance and execution role for someone who knows how to run campaigns, optimize flows, track what's working, and act on it without being chased.

What you'll own:

• Meta Ads Manager — day-to-day campaign management and optimization
• Klaviyo — flows, campaigns, list health, and weekly email execution
• Shopify analytics — weekly performance reporting, conversion tracking, product and collection analysis
• Google Ads support alongside our current ads partner
• Pinterest via Tailwind — scheduling, UTM tracking, and pin audits
• Instagram insights — tracking performance and reporting clear recommendations
• AI workflow management — running our Claude-based marketing skills and keeping our integrated marketing calendar current
• E-commerce support for Après Sea Ranch, our sister brand, as it grows

You are:

• Hands-on inside Meta Ads Manager — actually managing campaigns, not just boosting posts
• Genuinely fluent in Klaviyo — flows, segments, deliverability, campaigns
• Comfortable reading Shopify analytics without needing someone to explain them
• An executor — you get things done, you don't wait to be managed
• Curious about AI tools and excited to work inside systems that already exist
• Organized and communicative — our founder is remote and needs to trust your reporting
• Drawn to lifestyle and coastal brands — you'll take time to understand our customer and let that inform your work

Nice to have:

• Background in fashion, lifestyle, or coastal brands
• Pinterest e-commerce experience
• Familiarity with Google Shopping and Performance Max campaigns

Compensation: $25–$40/hour based on experience, or $55,000–$65,000 annually for the right full-time candidate

To apply, send your resume, a brief note about your hands-on experience with Meta Ads and Klaviyo, and one example of a result you drove for a brand. We're looking for someone real.